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Home > Small Business Setup > Logo design contests

Logo design contests

January 24th, 2009

Key to your on-line identity and web effectiveness is your logo and design aesthetics. Agencies and independent design shops will bill between $50 and $200 per hour for professional designs. At that rate, meetings, design briefs, competitive research and all the best practices of logo design can easily be thousands of dollars.

Another alternative exists where for less than $100 individuals are now creating design contests and only paying the winning design.

Please note, that you typically get what you pay for still holds true so please consider the designers and be willing to put in some time.

  1. To recruit better designers, make the award more than your last dinner and guarantee a winner.
  2. Provide a good design brief. As with anything, garbage in = garbage out. Follow the good examples of others and give solid details.
  3. Don’t be afraid to ask the opinion of other talented and creative people. Designers are trained to appreciate color, size, and a host of other subtle features that you may not appreciate on first glance.
  4. Value the designer’s time with a reasonable design window (~5 days) timely feedback and a clear direction on edits.

Once you have chosen a site technology platform, contests are also open to creating full site designs and template modifications. While the value proposition is remarkable, I would be remiss if I did not also provide you with information about why it may not be the best solution for everyone (link).

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